PROVO (ABC4) – Algorithm can be a scary word, as Brigham Young University computer science professor Quinn Snell admits. The term, which has since reached a commonplace status in the modern-day lexicon, can conjure up imaginings of intrusive data analysis by artificial intelligence-led supercomputers that can understand human nature better than we as a species understand ourselves. Snell acknowledges that the expression can be a scary one for many, but when used properly, algorithms can be used to create impactful and positive change in human society. "When we say algorithm it can throw people off and make people nervous with artificial intelligence and all the hype surrounding that. But what we're really talking about is, the data is telling us a story," Quinn explains to ABC4.com.